Know What's Happening with Every Show. And why.
Track every show from first announcement to final performance. Compare pacing across your season. Understand who's in your audience and who should be. Then act on it, without leaving the platform.
Everything About Your Show. In One Place.
Encore Pro brings every event, campaign, asset, and key date together in one view, organized around the show itself.
Show Overview
Revenue, tickets sold, average ticket price, and trending performance, all rolled up across every event in the run.
Audience Crossover
See which other shows your buyers are attending, spot upsell opportunities, and create targeted segments in two clicks.
Performance Breakdown
See which performances are selling strong and which need a push; sort by revenue, tickets, or net sales.
Campaign Impact
Campaigns, automations, and assets all live inside the show. See what drove the sale without leaving the view.
Compare Shows the Way You Think About Them
Log your key dates like on-sale, member presale, cast announcement, ad campaign launch, media feature. Use that context to understand what drove the curve and plan your next show.
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AI That Knows What a Press Night Is
Most AI tools need you to explain the context. Encore Pro already knows it. Ask it anything about your shows, or let it surface what's worth your attention before you think to ask.
Your Data, Enriched Automatically.
As your data comes into Encore Pro it gets richer: genres, demographics, propensity, distance to venue. Not because someone labeled it. Because we did.
Learn More about Enrichments →
Customer Enrichments
Email addresses become full audience profiles, demographics, household data, buying habits, and likelihood to donate.
Show Enrichments
Genres, sub-genres, price ranges, and classifications applied automatically. Every show comes in ready to use.
The Right Data, for the Right People.
Provision access for internal teams, external agencies, and partners. Your agency sees the campaign data. Your co-producer sees their show. Everyone gets the right view, without any manual preparation from you.
We’re on track to meet our goals, but we don’t stop selling the shows just because our goals are met. Being able to use data to demonstrate why we are executing these strategies and how the strategy performed, and being able to back it up after it happened was super useful and broadly well received.
Marc Lowenstein
Director of Marketing and Communications
Having an AI analytics agent that helps teams move faster from data to insight, and understand audiences as groups of people rather than just transactions, has clear implications far beyond theatre.
Kyle Wright
Vice President of Marketing and Business Development
Campaign execution across all touchpoints
Enhance the customer journey at every stage
Know your audience like never before
Keep every event on track
Explore what powers the insights
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AI-Powered Analysis
Built-in AI surfaces opportunities, predicts demand, and powers campaigns.
Data Enrichments
Layer 150+ demographic and behavioral data fields onto your audience.
Campaign Creation
Take everything analytics reveals about your audience and put it to work.