Articles

Behind Every Show, There's You.

The story of Encore Pro, the platform for the people behind the show. Read more .png)

Marketing

First-of-Its-Kind AI Assistant for Audience Development and Marketing Intelligence Introducing an AI-Assistant, transforming first-party data into proactive insight, helping live event professionals identify audiences, refine segments, and drive earlier, smarter campaign strategy. Read more

Engagement

Why Pre-Ordering Boosts Spend-Per-Head (And How Behavioral Science Explains It) Discover how pre-orders tap into audience psychology to boost revenue, improve service, and create a smoother venue experience. Read more .png)

Marketing

How Presale Campaigns Build Loyalty, Grow Your List, and Reduce Drop-off Behind every presale signup is insight: who’s interested, what they want, and how you can connect with them again. Read more

Marketing

Crafting the Perfect Welcome Email for New Theatre Newsletter Subscribers Discover best practices for crafting engaging welcome emails that turn new newsletter subscribers into loyal advocates for your venue. Read more

Engagement

From Queues to Accessibility: How Mobile-First Strategies Transform Live Events Discover how arts and cultural venues can leverage mobile-first engagement to create seamless, accessible experiences for all guests. Read more

Marketing

Knowing Your Audience: A Guide To Segmentation Your audience isn't one group. Learn to find the patterns in your data and speak to each segment on their terms. Read more

7 Free and Easy Ways to Support Your Local Arts and Culture

Supporting local arts and culture organizations doesn't always require opening your wallet. Read more

Marketing

6 Key Audience Segments for Increased Ticket Sales Understanding your audience is crucial in this digital age, where personalization and targeted marketing are expected. Read more .png)

Engagement

Navigating the Storm: Mobile Messaging Strategies for Performing Arts Organizations Mobile messaging is a move towards creating a more resilient, audience-centric experience. Read more